ACHIEVE MEMBER EXPERIENCE: DEBT TRACKER

Empowering Americans to take control of their debt through insights, education, and personalized solutions.

Timeline
Q4 2023 - Q2 2024 MVP Launch
Q2 2024 - Q4 2024: MVP+ Iteration & Optimization

Team
2 Product Designers
1 UX Writer
1 UX Researcher
2 Product Managers
8 Engineers

Role
Product Designer

Tools
Figma

Adobe Illustrator
Adobe Photoshop

Overview
Achieve (previously Freedom Financial Network) is a leader in debt resolution with over 20 years of experience. Achieve provides solutions like debt resolution programs, personal loans, and home loans, but not everyone feels confident pursuing these options immediately.

To bridge this gap, Achieve needed a new digital experience that would consolidate a person’s finances in one place, offer personalized insights, and guide them toward the right financial solutions when they’re ready. By tailoring recommendations based on a user’s personal financial situation, the Debt Checkup Experience was designed to empower users, build trust, and increase engagement over time.

PROBLEM: HOW MIGHT WE...

  • Personalize insights based on each user’s financial situation?

  • Empower users to take proactive steps toward financial freedom?

  • Educate users on how debt impacts their financial future?

COMPETITIVE ANALYSIS

We analyzed leading fintech platforms, fitness, health, and commerce apps, to identify trust-building strategies and engagement techniques.

INFORMATION ARCHITECTURE

To define the scope and timeline of the project, we developed an information architecture that structured the experience and outlined design phases. This ensured alignment across design, engineering, and product teams to meet deadlines efficiently.

MID-FIDELITY WIREFRAMES

At an early stage in our design process, I explored different concepts and shared to stakeholders for feedback and usability tested to validate our direction early on.

HIGH-FIDELITY DELIVERABLE

MVP LEARNINGS

There was significant drop-off rate of 40% between Step 1 and Step 2 of the original onboarding experience. To address this, we launched a fast follow update that we A/B tested based on early on data.

What we tested

  • Introduced friendlier, trust-building language with the help of our UX writers

  • Set clear expectations on each screen to reduce confusion and drop-off

  • Refined visual hierarchy to emphasize value props and trust markers early in the flow

  • Added visual cues and better microcopy to guide users through the process

  • Minimized loading screens by offloading more processes to the backend, improving flow continuity

 

MVP Onboarding (Control)

 

MVP+ Onboarding (Test)

 

Test Results

 
 

Outcomes

  • Launched product to the market in April 2024

  • 288% month over month (MoM) weekly customer signups within the first quarter of MVP release

  • Contributed to the design system with standardized data visualization patterns that are used across Achieve products